{"id":532,"date":"2019-03-30T11:42:41","date_gmt":"2019-03-30T11:42:41","guid":{"rendered":"https:\/\/irenegraham.com\/?p=532"},"modified":"2019-11-21T10:55:35","modified_gmt":"2019-11-21T10:55:35","slug":"writing-marketing-copy","status":"publish","type":"post","link":"https:\/\/www.thecreativewritersworkshop.com\/blog\/writing-marketing-copy\/","title":{"rendered":"Writing Marketing Copy"},"content":{"rendered":"\n<p>Language, and the understanding of how to create, focus, and target it towards an audience, is vital. How often do misunderstandings and unsolved business deals arise because someone does not interpret correctly a communication from another?&nbsp; <\/p>\n\n\n\n<p>\u2018Watch your language\u2019 \u2013 is a comment often heard by children when they are out of line. &nbsp;Yet it\u2019s a truism I was conscious of recently as I lectured a group of foreign students from a very different culture. It was not a question of their understanding of the English language. It was how I had to vary meaning in my references to explain concepts to them \u2013 in order to communicate clearly, to a different culture, with different societal thinking patterns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So if language and reference affect us on a personal level, it may also follow that misinterpretation can exist in marketing and business communication skills &#8211; because of how we use language. <\/h3>\n\n\n\n<p>Therefore, language, the context and the use of words, differs, depending on: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>the audience <\/li><li>the brief you are addressing<\/li><li>the outcome you want to achieve.&nbsp; <\/li><\/ul>\n\n\n\n<p>For example, if you were writing a romantic novel, you wouldn\u2019t use the language necessary to create tension in that of a heavy crime story. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Likewise, in business, the language one needs to draw upon to convey a marketing concept creatively in your branding is not the language necessary to communicate clear messages across departments, or in that of content marketing.<\/h3>\n\n\n\n<p>So when writing marketing copy, sometimes the language is just not right to grab audience attention. <\/p>\n\n\n\n<p>Yet creative language is often a difficult medium to tap into. However, awareness and understanding of how to generate and form language, from a creative point of view, is possible. <\/p>\n\n\n\n<p>I believe creativity is inherent within all of us, sometimes dormant and lost for various reasons, but it can be evoked. It requires an understanding of how to tap into your personal creative resources, and how to focus on the desired outcome, so to bring you to the place of creating clear and compelling messages \u2026for the audience in question.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creativity in language can be learned. Inspiration to develop writing voice can be ignited. Understanding of our creative sources can be invigorated. <\/h3>\n\n\n\n<p>This is possible and can be achieved through right-brain\/left-brain writing techniques and innovative exercises. It\u2019s almost like finding out how to get out of your own way, so that your inherent self can come to the fore, to create and express ideas, using creative language to write quality marketing copy. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It\u2019s a skill that once tapped into, can be nurtured and developed. <\/h3>\n\n\n\n<p>With the expectation of being able to communicate across a wide area within the corporate environment, strong writing skills in writing marketing copy and business writing is fast becoming an essential and expected talent. It is no longer the case that companies depend solely on advertising agencies to produce ideas and content. It is expected that varying grades of professionals need to bring these skill into the mix. <\/p>\n\n\n\n<p>The ability to create language that targets an audience and produces compelling marketing copy will ensure you stand out from the crowd. It\u2019s a skill to enhance your skills.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do you want to learn the secrets of writing marketing copy?<\/h3>\n\n\n\n<p>Irene Graham facilitates a <a href=\"https:\/\/www.thecreativewritersworkshop.com\/writing-for-marketing-course\/\">Writing for Marketing Course<\/a>, tailored towards group and individual requirements. The course, which is exercise based, incorporates right-brain\/left-brain exercises and innovate writing techniques.  The course is delivered in-person or online &#8211; and scheduled to suit international participants. <\/p>\n\n\n\n<p>To learn more click <a rel=\"noreferrer noopener\" aria-label=\"HERE (opens in a new tab)\" href=\"https:\/\/www.thecreativewritersworkshop.com\/writing-for-marketing-course\/\" target=\"_blank\">HERE<\/a><\/p>\n\n\n\n<p>To get in touch with Irene to discuss writing marketing copy for your business, click <a href=\"https:\/\/www.thecreativewritersworkshop.com\/contact\/\">HERE<\/a><\/p>\n\n\n\n<p>Sin a bhfuil anois. (that&#8217;s it for now)<\/p>\n\n\n\n<p><em><strong>Irene G.<\/strong><\/em><strong><br>Founder <\/strong><br><a href=\"https:\/\/www.thecreativewritersworkshop.com\/\">The Creative Writer&#8217;s Workshop\ufeff<\/a><br><a href=\"https:\/\/www.thememoirwritingclub.com\/\">The Memoir Writing Club<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\"><p>Communication matters. It\u2019s not what you say, it\u2019s how you say it. In business one needs to communicate on many levels. With clients. Within teams. Branding Products. Writing Digital Content. Throughout the entire business spectrum. Creative language is key.<\/p>\n<\/div>\n<div class=\"link-more\">\n\t<a href=\"https:\/\/www.thecreativewritersworkshop.com\/blog\/writing-marketing-copy\/\" class=\"more-link\">\n\t\tContinue reading<span class=\"screen-reader-text\"> &ldquo;Writing Marketing Copy&rdquo;<\/span>&hellip;\t<\/a>\n<\/div>\n","protected":false},"author":2,"featured_media":875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[68],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-marketing-copy","tag-marketing-copy","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Writing Marketing Copy | The Creative Writer&#039;s Workshop<\/title>\n<meta name=\"description\" content=\"Writing Marketing Copy is an art. Creative language is key. Irene Graham, The Creative Writer&#039;s Workshop blogs about the art of language in marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecreativewritersworkshop.com\/blog\/writing-marketing-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing Marketing Copy | The Creative Writer&#039;s Workshop\" \/>\n<meta property=\"og:description\" content=\"Writing Marketing Copy is an art. Creative language is key. Irene Graham, The Creative Writer&#039;s Workshop blogs about the art of language in marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thecreativewritersworkshop.com\/blog\/writing-marketing-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"Irene Graham\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-30T11:42:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-21T10:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thecreativewritersworkshop.com\/blog\/wp-content\/uploads\/2019\/03\/Writing-Marketing-Copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"1220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Irene Graham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irene Graham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/\"},\"author\":{\"name\":\"Irene Graham\",\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/#\\\/schema\\\/person\\\/4cd36004de534abfe1825f2707fac7c0\"},\"headline\":\"Writing Marketing Copy\",\"datePublished\":\"2019-03-30T11:42:41+00:00\",\"dateModified\":\"2019-11-21T10:55:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/\"},\"wordCount\":628,\"image\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Writing-Marketing-Copy.jpg\",\"keywords\":[\"Marketing Copy\"],\"articleSection\":[\"Writing Marketing Copy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/\",\"url\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/\",\"name\":\"Writing Marketing Copy | The Creative Writer's Workshop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/writing-marketing-copy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Writing-Marketing-Copy.jpg\",\"datePublished\":\"2019-03-30T11:42:41+00:00\",\"dateModified\":\"2019-11-21T10:55:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.thecreativewritersworkshop.com\\\/blog\\\/#\\\/schema\\\/person\\\/4cd36004de534abfe1825f2707fac7c0\"},\"description\":\"Writing Marketing Copy is an art. 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